NEW YORK AND LOS ANGELES–(BUSINESS WIRE)–The National Football League (NFL), NFL Players Association (NFLPA), and next-generation gaming technology studio Mythical Games today announced a partnership to launch NFL rivals, a new NFL video game that leverages blockchain technology, hitting the legendary platform in early 2023. Fulfilling the fantasy of being a team general manager, this fun and easy-to-play game will allow fans of the NFL and players to compete with other GMs with their rosters and teams assembled, building, upgrading and improving their roster. Additionally, fans will be able to own, collect, and trade Non-Fungible Tokens (NFTs) from their favorite players through this gaming experience.
“With the rise of blockchain technology, we are thrilled to partner with Mythical Games on a blockchain-enabled game that delivers new NFT gaming capabilities, creating a new adventure for fans who love playing football games,” said Joe Ruggiero. , SVP of Consumer Products at the NFL. “Interest in NFTs and video games among current and potential fans continues to grow and combined have accelerated the NFL’s exploration of new gaming models that can deliver an unparalleled fan experience.”
In front of NFL rivals Launch of the game, 32 limited-quantity collections of unique NFL franchise-themed generative 3D NFTs will be released in a series of drops called “Rarity League.” This officially licensed collection will grant owners access to special events, in-game rewards, and other unique features.
“NFTs are revolutionizing the fan experience, and we’re thrilled to partner with the imaginative team at Mythical Games to create an all-new blockchain-based world in which NFL players take center stage,” said said Terése Whitehead, vice president, Consumer Products & Strategy at NFL Players Inc., the marketing and licensing arm of the NFLPA.
“Partnering with the NFL to engage new fans and players through new game design and the benefits of Web3 is an exciting time for us,” said Jamie Jackson, Chief Creative Officer, Mythical Games. “NFTs with utility can add value to players in-game, and we look forward to bringing these concepts to NFL rivals evolving the team management genre by adding the benefits of games to play, giving the community new ways to engage with their favorite teams and players inside and outside of this virtual world.
NFL rivals will launch globally for web and mobile web in early 2023. Interested players can join the Discord or visit the NFL rivals website now for more information and to stay up to date.
About Legendary Games
Recognized by Forbes’ Disruptive Technology Companies To Watch in 2019 and Fast Company’s World Changing Ideas 2021, Mythical is a next-generation gaming technology company building a web3 gaming ecosystem by leveraging blockchain technology and playable NFTs for gaming tools. that enable players, creators, artists, brands and game developers to become stakeholders and owners in the new “play and own” game economies.
Led by gaming industry veterans, the team specializes in building games around player-owned economies and has helped develop major franchises including Call of Duty, World of Warcraft, Guitar Hero, DJ Hero, Marvel Strike Force and Skylanders.
Mythical Platform protects players who may be new to blockchain with a custodial wallet for their digital items, while allowing advanced players the freedom to link their own wallets via bridges between Mythical Chain and public major networks. With its “players first” focus, the legendary platform ensures that players don’t need to delve into the intricacies of blockchain to enjoy ownership of their digital collections and have a great gaming experience.
About the NFLPA
The National Football League Players Association (“NFLPA”) is the union for professional football players in the National Football League. Established in 1956, the NFLPA has a long history of ensuring proper recognition and representation of player interests. The NFLPA has shown that it will do whatever is necessary to ensure players’ rights are protected, including ceasing to be a union, if necessary, as it did in 1989. In 1993, the NFLPA was again officially recognized as the union representing the players and negotiated a landmark collective bargaining agreement (“CBA”) with the NFL. The current ABC will govern the sport throughout the 2030 NFL season.
About NFL Players Inc.
NFL Players Inc., the licensing and marketing arm of the NFLPA, connects businesses to the power of NFL players. NFL Players Inc. creates custom business solutions for its partners through licensing, marketing strategy and player activations. For more information, please visit nflpa.com/players.
About OneTeam Partners
Licensing, marketing and media powerhouse, OneTeam was launched as a joint venture between the NFL Players Association (NFLPA), MLB Players Association (MLBPA) and RedBird Capital Partners to maximize the collective value of athlete rights in group licensing, marketing, media and investment. OneTeam represents a range of business interests on behalf of athletes in the NFLPA, MLBPA, MLSPA, US Women’s National Team PA, WNBPA, US Rugby PA and League of Legends Championship Series PA. OneTeam also has several college partnerships which include Altius Sports Partners, INFLCR and Opendorse. OneTeam Partners facilitated the NFL Rivals deal in conjunction with all parties.