898 Marketing Selected as Referral Agency for United States Football League Playoffs and Inaugural Championship Games


Youngstown’s integrated marketing agency 898 Marketing has been chosen as the go-to agency for the USFL’s first postseason games in Canton, Ohio.

Award-winning Northeast Ohio agency chosen to lead media communications, traditional and digital marketing efforts for USFL postseason

The Road to Canton will excite football fans of all ages and we are also thrilled to begin working with the USFL to help deliver a legendary and memorable experience.

—Jeff Ryznar, President, 898 Marketing

YOUNGSTOWN, OHIO, USA, June 14, 2022 /EINPresswire.com/ — The United States Football League (USFL) has partnered with 898 Marketing, an integrated marketing and communications company, as a go-to agency for its first playoff and championship games played at Tom Benson Hall of Fame Stadium in Canton, Ohio on June 25 and July 3. The award-winning agency based in Youngstown, Ohio, will be responsible for strategic media planning and buying of traditional, digital and social efforts to raise awareness and drive game ticket sales, as well as manage relationships with media in Cleveland, Columbus, Youngstown and western Pennsylvania for USFL postseason efforts.

“We are proud and honored to have earned the trust of the USFL to provide responsible solutions, ensuring success and excitement for its first Playoffs and Championships here in Northeast Ohio,” said Jeff. Ryznar, president of 898 Marketing. “The Canton Road will delight football fans of all ages in the region and we are also thrilled to begin working with the USFL to help deliver a legendary and memorable experience that sets the tone for years to come with this league. .”

Founded in 2014, 898 Marketing provides strategic planning, creative development and integrated communications serving local, regional, national and international clients. The 24 team members leverage their talents, data and insights to develop compelling video, content and branding experiences, delivering responsible results through a variety of communication channels, including social media, traditional, programmatic and digital, mobile, experiential and event media. The local awareness of the market, its track record of performance-driven results, and its culture of responding with a sense of urgency to always do what is needed have earned USFL activity and trust.

The USFL semifinal and championship games will be played at the Tom Benson Hall of Fame Stadium located in the Hall of Fame Village, presented by Johnson Controls, in Canton, Ohio. Two (w) playoff games will be played on June 25. The USFL Championship game will be played on July 3 where the inaugural champion will be crowned in the shadow of the Pro Football Hall of Fame. Tickets can be purchased at HallOfFameVillage.com or TheUSFL.com.

About 898 Marketing

898 Marketing is an award-winning, strategic and integrated marketing agency that delivers responsible campaigns with an unrelenting commitment to brand growth and digital innovation. To learn more about 898 Marketing and the list of partners who have experienced positive results from its expertise and services, visit www.898marketing.com or follow us on Facebook, Twitter, Instagram and LinkedIn.

898 Marketing Media Contact: Kelly Fertig // kfertig@898marketing.com

About the USFL

The United States Football League (USFL) is a new independent football league that is not affiliated with the defunct 1980s league or its owners. The USFL’s inaugural season began on April 16 with eight teams split into two divisions: the Birmingham Stallions, Houston Gamblers, New Orleans Breakers, and Tampa Bay Bandits in the South Division; and the Michigan Panthers, New Jersey Generals, Philadelphia Stars and Pittsburgh Maulers in the North Division. Each team will play a 10-game regular season in Birmingham. The USFL playoffs begin in Guangzhou on June 25 between the top two teams in each division and the USFL Championship game will be played on July 3 between the division winners. Each USFL team carries a 40-man active roster plus a 10-man practice squad. Players receive base compensation and are eligible for win bonuses. NBC Sports and FOX Sports are the League’s Official Media Partners and will show all 43 regular and post-season games on FOX, FS1, NBC, USA or Peacock networks. Brian Woods is president of football operations, and former NFL analyst and longtime Dallas Cowboys Daryl Johnston is executive vice president of football operations. For more information, visit theUSFL.com and follow us on Twitter, Facebook and Instagram.

USFL Media Contact: Darryn James // Darryn.James@theUSFL.com

Kelly Fertig
898 Marketing
+1 330-423-6420
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